Laya Healthcare donates €5K to Daffodil Day!

Friday 22^nd March: Laya healthcare, Ireland’s second largest private health insurer, is celebrating the launch of its official twitter handle – @layahealthcare – with a donation of €5k to The Irish Cancer Society’s Daffodil Day.

The fundraising campaign was driven through social media and coincided with laya healthcare’s sponsorship of the 9th annual National Healthcare Conference. Beginning on the day of the conference, laya healthcare called for people to tweet using the official hashtag, #layanhc, with the health insurer looking for 5000 tweets to help meet its drive for €5K.  The campaign was so successful, the hashtag #layanhc was trending as the most talked about topic on Twitter in Ireland at lunchtime on Wednesday.

Lorraine Walsh, Marketing Manager, laya healthcare commented: “When we decided to join twitter, we wanted to do something to mark the occasion. When we realised our launch coincided with Daffodil Day, it was an obvious choice as a superb charity to support. Even though we were slightly shy of reaching our target, we’re still delighted to donate €5k to the Irish Cancer Society for Daffodil Day, as it is such a fantastic cause.”

Laya healthcare is delighted to donate and support such a worthy cause and to help create awareness for the Irish Cancer Society by spreading the word on Social Media about Daffodil Day this Friday 22^nd March. Laya healthcare would like to thank everyone that used the hashtag and helped contribute to the €5k for Daffodil Day.

For more information, find laya healthcare on Facebook/LayaHealthcare or follow the health insurer on Twitter at @layahealthcare.