Laya Healthcare diversifies with revolutionary life insurance offering
LAYA HEALTHCARE DIVERSIFIES WITH REVOLUTIONARY LIFE INSURANCE OFFERING –
LAYA LIFE
Laya healthcare giving €500 million worth of free cover to members for one year
Monday, September 15th, 2014. Laya healthcare, Ireland’s second largest healthcare insurance provider, today announced an exciting development as the company diversifies into life insurance with a new product offering, laya life.
Laya life is a revolutionary new product combining simplicity with affordability. The insurer provides a complete online process for customers at www.layalife.ie comprising three to five simple steps; with no medical checks or delays with processing your information. Your cover starts straight away and the goal is to make everything as simple as possible.
Should the worst happen to a loved one, it’s important to have a plan in place to cover the immediate and long term expenses. Laya life is a flexible product that allows you to top up any existing policies you may have, to ensure that the future is covered.
Laya life is very competitively priced compared with other providers at just €10.10* (see table outlining costs below). Research commissioned by laya healthcare to mark the launch of laya life found that only half of those surveyed have life insurance. For the 50 per cent that don’t have cover, a massive 71 per cent said they simply cannot afford it. This clearly demonstrates the need for a new, affordable life insurance product in the market.
To celebrate the launch, laya healthcare is offering up to €500m worth of life insurance for members. Qualified members can receive €10,000 worth of free life insurance cover for one year. Members will be notified shortly with details on how they can claim their free cover or can call us for details on 01 536 8000.
There is also an offer of 10% off for all new policies purchased online and a further 5% discount for existing laya healthcare members
Speaking at the launch of laya life, Dónal Clancy, Managing Director, laya healthcare said: “This is a very exciting day for all the team at laya healthcare. We are providing great value health insurance to our almost half a million members for more than 17 years and from today, we are able to offer simple, affordable life insurance.
“We are always looking at opportunities to diversify our business so we can deliver progressive, new, innovative products to our customers. Our latest consumer research tells us that almost half of the respondents said their families would be likely to struggle financially in the event of their death. That is why we believe our new laya life product offering is an important, natural fit for our members. Laya life also complements our brand promise of ‘looking after you always’.”
Laya life provides straight-forward, fixed-term life insurance for people aged 18 to 69 years for a fixed term of between 10 to 40 years. Once the customer answers just a few health questions, the policy provides immediate cover which will pay out a lump sum of up to €200,000 in the event of a policyholder’s death.
For more information, visit www.layalife.ie and there is a dedicated team of Life Sales Advisors to answer any queries on 01 536 8000.
Laya Healthcare Limited, trading as laya life is fully underwritten by iptiQ Life SA and regulated by the Central Bank of Ireland.