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Stories

Laya Healthcare uncovers The Heartbeat of Leinster Rugby

Pen Selda Simsek Glasses 1 min read

We went behind the scenes at Leinster Rugby's European clash with Montpellier to capture the heart racing moments of the game. In order to find out just what it means to be the heartbeat of Leinster Rugby, we teamed up with some ‘True Blue’ supporters and Leo the Lion to help us.

 

The heartbeats of these four Leinster Rugby supporters were monitored while they watched the game. Our first participant, Daragh Coleman was monitored from the comfort of his home while the remaining participants Audrey Hevey, John Martin and Leinster’s own Leo the Lion were monitored live at the RDS. 

 

While post-match analysis was taking place, laya healthcare were doing analysis of another kind, assessing and measuring the heart racing moments of the game, based on the data gathered with heart monitor technology that each participant was wearing throughout the 80 minutes.  

Proudly brought to you by Laya healthcare - Official Health & Wellness Partner to Leinster Rugby.

For this and more, check out our Team Behind the Team video series and feel free to share the links with fellow fans, family and friends. You can also explore their site for more information on health insurance or to get a health insurance quote online today.

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Selda Simsek

Selda is the Sponsorship Brand Manager for Laya Healthcare. With a wealth of knowledge in the Sports and events industry, Selda’s career has spanned across, marketing, sponsorship, events, PR and internal communications over the past 12 years. With her experience both at home and abroad she has worked for leading brands and their partners such as Virgin Mobile Australia, The Cancer Council NSW, Leinster Rugby, Bank of Ireland, Guinness, Life Style Sports and many more. Leaning on her creative flair, Selda has a keen interest in photography and design. She’s also an advocate of CSR and a keen jellybean on the importance of brand culture and engagement.

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