Lorraine Walsh is the Head of Marketing at laya healthcare. Her role involves looking after the advertising, media planning, corporate and consumer PR, customer communications, brand management, research, sponsorship, internal communications, digital and social media. She also supports the development of new products, offers and innovations to ensure that our members enjoy a true health insurance partner focused on health and wellbeing as well as delivering an unsurpassed customer experience. She has a business degree specialising in Marketing from the Cork Institute of Technology. She holds a diploma in Strategic Marketing Management from the Irish Management Institute and also undertook a Senior Executive Programme at the Irish Management Institute.